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The skills of modern media relations

The popular picture of crisis communication is maybe a high-stakes press conference, or the chief executive being grilled by a well-known broadcast journalist or politician. We imagine brand...

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Applying the principles of scenario planning to crisis response

As the UK and EU inch towards the end of the year without a deal, there’s renewed interest in scenario planning. Last weekend, Robert Peston of ITV wrote about the Government’s ‘reasonable worst case...

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Top takeaways from Comms Camp North 2022

Comms Camp is an unusual conference. For starters, there’s no agenda and no speakers. Yet over a hundred comms people (many local government and NHS) vie for tickets, travel sometimes long distances...

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Helpful Digital Guide to LinkedIn

Engagement rates on LinkedIn have grown rapidly in recent years. Usage is at an all time high. We’ve put together a guide to get the best out of LinkedIn as an individual, as an organisation, and how...

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Crisis Exercise FAQs

What is a crisis simulation exercise? A crisis simulation exercise is training designed to help communications or executive teams practice how they would handle a real-life crisis situation in a safe,...

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What you can learn from the Oxfam and Haiti crisis

In 2018, news broke out that some Oxfam employees were on the receiving end of allegations of sexual misconduct and other unacceptable behaviour, whilst representing the organisation as part of its...

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How to prepare for a crisis on TikTok

At the Social Simulator, vertical video and TikTok-style content is already an important part of our training content. As users of TikTok, we’re also noticing the number of potential crises brewing on...

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Ten ways to keep your social media accounts safe

Keeping your social media accounts safe is a real worry for organisations large and small. But whether you are a team of three or three hundred there are some key steps you can take to keep your social...

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Do we need to be on the latest digital channel?

New social media and digital channels are launched all the time, but does your organisation need to be on all of them? How do you decide whether to sign up or steer clear? Here are some key questions...

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Unveiling the Best Crisis Responses of 2023: Top 10 Strategies to Learn From

In the fast-paced world we live in, crises are inevitable, but how organizations respond can make a significant impact on how the crises resolve, as well as the organizations’ reputation and public...

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